HOLLWOOD

BOOK

The Hollywood sign landmark is a cultural icon and an emblem of status characterized as ostentatious. Leo Braudy’s discussion on his book The Hollywood Sign deciphers it as an American ideal of self-recognition. Hollywood, a place to strive for but never attain. It’s a metonymy for the film industry, real estate, rock and roll, freeways, and all the other LA shit you can think of.

The sign was meant to be seen from Wilshire Blvd, to propagate car culture and in its 100 years of existence, has cemented its status an indelible international icon. This publication highlights the many ways the Hollywood sign has been defaced; a documentation of alterations fashioned by those who see the sign as malleable and subversive. This landmark is a reflection of self-promotion, the romance of idealism, the allure of fame and fortune but, above all, a cultural presence in the midst of a larger LA landscape.

This book is an ode to the city, the sign, the sights, and LA’s fascinating histories. The Hollywood sign, erected in 1923, turns 100 this year (2023). Happy Birthday, Hollywood.

2024

MARIA CARDENAS
















STUDIO
Quality Time is a collective design studio founded in San Francisco by a group of designers whose work spans across graphic, industrial, and interactive design. With our interdisciplinary practices we specialize in branding and comprehensive design systems through an iterative approach of making.
LOCATED
San Francisco, CA

SERVICES
Branding
Creative Direction
Environmental Design
Motion Design
Print Design
Photography
Typography
Web Design